These projects explore challenges at the intersection of marketing and data with business first, focused on metrics, recommendations, and real-world impact. They are built end-to-end, and I’m evolving them further with AI and modern analytics and competitive methodologies.
DTC Telehealth: Multi-touch Attribution + Performance Analysis
DTC Telehealth: Multi-touch Attribution + Performance Analysis
GA4 DataSQLAttributionPower BIAI
SQL Case Study: Purchase Behavior + Loyalty Point Modeling
SQL Case Study: Purchase Behavior + Loyalty Point Modeling
SQLHosted on GitHubLearning
Marketing Attribution + CAC Quality Modeling for Therapist Acquisition
Marketing Attribution + CAC Quality Modeling for Therapist Acquisition
CACAttributiondbtData ModelingFunnel Analysis