These projects explore challenges at the intersection of marketing and data with business-first, focused on metrics, recommendations, and real-world impact. They are built end-to-end, and I’m evolving them further with AI and modern analytics and competitive methodologies.
DTC Healthcare Marketing Data Analysis and Advanced Attribution Modeling
DTC Healthcare Marketing Data Analysis and Advanced Attribution Modeling
GA4 DataSQLAttributionPower BIAI
Simulated $50K Ad Campaign Dashboard (ROAS, CTR, CPA)
Simulated $50K Ad Campaign Dashboard (ROAS, CTR, CPA)
Power BIData CleaningSimulationA/B Testing
Data Analysis for Customer Behavior, Product Trends, and Creating a Rewards Points System Using SQL
Data Analysis for Customer Behavior, Product Trends, and Creating a Rewards Points System Using SQL
SQLHosted on GitHub