I’m Jesse Ching
5 yrs+ mktg strategy, analytics, comms | ai-augmented growth and working on a product
I enjoy breaking things down to understand them better, I enjoy continuously learning about the world, and I enjoy competition and striving to do excellent work.
Background: I started my career in social media and digital marketing during the field’s peak growth years. Intent-rich content, informed strategy, and a willingness to test everything was the playbook — and it worked. But as the channels matured, so did the necessity to optimize analytics infrastructure.
After five years in marketing, I found myself drawn towards being able to better navigate the data that drives the most imperative decisions. That curiosity pushed me back to school for an undergrad in Business Analytics where I deepened my technical foundation so I could operate at a higher level long-term.
Today, I work at the intersection of marketing, growth, and AI — where I think the most interesting problems live. What I’ve come to believe is that AI doesn’t make the analyst obsolete but scales the strategic, deeper work around descriptive, prescriptive, and predictive thinking.
Outside the realm of marketing and data, I’m currently working with product and vibe coding — building a tool in the career tech space. It’s early stages, but the process of going from problem identification to product thinking has sharpened how I approach asking better questions and problem solving.
