I’m Jesse Ching
Marketing Data Analytics | 5 yrs exp. in Digital Marketing | M.S. in Analytics at Georgia Tech | human
I enjoy breaking things down to understand them better, I enjoy continuously learning about the world, and I enjoy competition and striving to do excellent work.
Background: I started my career working in social media and digital marketing during the field’s peak growth years. Adaptability, remaining on the bleeding edge of technology, and testing was how to be successful. A fast and fun time.
With five years of experience in marketing focused on growth, strategy, and optimization, I found myself drawn towards being able to better operate with the data that informs decision-making and the processes that drive smarter outcomes. That desire originally took form in me going back to school to take advanced marketing courses yet statistics and Python reshaped how I think about solving problems and so I switched to the Business Analytics & Data Analytics path.
Now, I approach marketing analytics from a dynamic background in both marketing and data where I specialize in transforming data into actionable insights that improve user acquisition, retention, and campaign efficiency. I’ve worked on projects involving marketing attribution, A/B testing, customer segmentation, dashboard design, and predictive modeling using tools such as SQL, Python, Tableau, Looker, and Google Analytics. My core focus is mastering the intersection of marketing, data, and technology as I remain on the forefront of how AI, automation, and analytics shape modern marketing intelligence.
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