Hi, I’m Jesse.

Marketing Data Analyst | 5 yrs exp in Marketing | M.S. in Analytics @ Georgia Tech | Based in Irvine, CA 👨🏻‍💻

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Bridging marketing & data with technical curiosity | Exploring AI's role in modern analytics

GitHub

LinkedIn

Latest Projects

DTC Healthcare Marketing Data Analysis and Advanced Attribution Modeling

GA4 DataSQLAttributionPower BIAI

HubSpot AI-Powered Attribution Workflows & Reporting System

HubSpotWorkflowsSegmentationAIGrowth

Customer Behavioral Analysis, Product Trends, and Creating Rewards Points System

SQLHosted on GitHubLearning

Posts

Hacker Statistics: Simulating Measurements for Probability

Python

Interesting Media I’ve Consumed Lately

GEO is Generative Engine Optimization

Article

September 8, 2025

Futureproof: Age of AI and Automation

Book

October 26, 2025

Role of Distribution Channels (ChatGPT)

VideoSubstack

October 26, 2025

About Me

I’m a passionate marketing data analyst with five years experience working in marketing analytics. My education is rooted in business analytics and data analytics with a slight lean into data science methodology. My core focus is mastering the intersection of data, marketing, and technology as I remain on the forefront of how AI, automation, and analytics shape modern marketing intelligence.

You can learn more about me here