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Hi, I’m Jesse.

Marketing Data Analyst | 5 yrs exp in Marketing | M.S. in Analytics @ Georgia Tech | Based in Irvine, CA 👨🏻‍💻

💡

Bridging marketing & data with technical curiosity | Exploring AI's role in modern analytics

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Latest Projects

DTC Healthcare Marketing Data Analysis and Advanced Attribution ModelingDTC Healthcare Marketing Data Analysis and Advanced Attribution Modeling
DTC Healthcare Marketing Data Analysis and Advanced Attribution Modeling
GA4 DataSQLAttributionPower BISemrush
Simulated $50K Ad Campaign Dashboard (ROAS, CTR, CPA)Simulated $50K Ad Campaign Dashboard (ROAS, CTR, CPA)
Simulated $50K Ad Campaign Dashboard (ROAS, CTR, CPA)
Power BIData CleaningSimulationA/B Testing
Data Analysis for Customer Behavior, Product Trends, and Creating a Rewards Points System Using SQLData Analysis for Customer Behavior, Product Trends, and Creating a Rewards Points System Using SQL
Data Analysis for Customer Behavior, Product Trends, and Creating a Rewards Points System Using SQL
SQLHosted on GitHub

Posts

Hacker Statistics: Simulating Measurements for Probability
Python

Interesting Media I’ve Consumed Lately

GEO is Generative Engine OptimizationGEO is Generative Engine Optimization
GEO is Generative Engine Optimization
September 8, 2025

About Me

I’m a passionate marketing data analyst with five years experience working in marketing analytics. My education is rooted in business analytics and data analytics with a slight lean into data science methodology. My core focus is mastering the intersection of data, marketing, and technology as I remain on the forefront of how AI, automation, and analytics shape modern marketing intelligence. You can learn more about me here

Tech Stack

The tools I use daily.

Python
Deep Analysis
SQL
Query
PostgreSQL
Database
JupyterLab
Environment
Google Analytics/GTM
Marketing Analytics
Tableau
BI
ChatGPT 5
AI

©️ Ching 2025

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