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Hi, I’m Jesse.

Marketing Data Analyst | 5 yrs exp in Marketing | M.S. in Analytics @ Georgia Tech | Based in Irvine, CA šŸ‘ØšŸ»ā€šŸ’»

šŸ’„

Bridging marketing & data with technical curiosity | Exploring AI's role in modern analytics

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Latest Projects

DTC Healthcare Marketing Data Analysis and Attribution ModelingDTC Healthcare Marketing Data Analysis and Attribution Modeling
DTC Healthcare Marketing Data Analysis and Attribution Modeling
GA4 DataSQLAttributionPower BISemrush
Simulated $50K Ad Campaign Dashboard (ROAS, CTR, CPA)Simulated $50K Ad Campaign Dashboard (ROAS, CTR, CPA)
Simulated $50K Ad Campaign Dashboard (ROAS, CTR, CPA)
Power BIData CleaningSimulationA/B Testing
Data Analysis to Understand Customer Behavior, Product Trends, and Creating a Rewards Points System Using SQLData Analysis to Understand Customer Behavior, Product Trends, and Creating a Rewards Points System Using SQL
Data Analysis to Understand Customer Behavior, Product Trends, and Creating a Rewards Points System Using SQL
SQLHosted on GitHub

Posts

Hacker Statistics: Simulating Measurements for Probability
Python

About Me

I’m a passionate marketing data analyst with five years experience working in marketing analytics. My education is rooted in business analytics and data analytics with a slight lean into data science methodology. My core focus is mastering the intersection of data, marketing, and technology as I remain on the forefront of how AI, automation, and analytics shape modern marketing intelligence. You can learn more about me here

Tech Stack

The tools I use daily.

Python
Deep Analysis
SQL
Query
PostgreSQL
Database
JupyterLab
Environment
Google Analytics/GTM
Marketing Analytics
Tableau
BI
ChatGPT 5
AI

Ā©ļø Ching 2025

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